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House of Fairy Tales
Ivana's House of Fairy Tales is a unique multimedia museum in Croatia. It's an interactive visitor's experience that celebrates fairy tales, Croatian folklore, and storytelling.
tARGET AUDIENCE and personas
tARGET AUDIENCE and personas
When defining the target audience for a museum of fairy tales in Croatia, it's important to consider the country's cultural and historical context. Croatia has a rich tradition of storytelling, with fairy tales playing an important role in its cultural heritage. As such, the museum of fairy tales in Croatia should appeal to a wide range of visitors, from families with young children to adults who appreciate the art and culture of fairy tales.
Fairy tales have always been a popular form of entertainment for children, and the museum could create an interactive and engaging experience that appeals to this demographic. This could include exhibits that allow children to explore fairy tales through hands-on activities, interactive displays, and storytelling sessions. The museum could also offer workshops and classes that teach children about the art of storytelling and encourage them to create their own fairy tales.
Another potential target audience for the museum could be tourists who are interested in the culture and history of Croatia. Croatia has a rich tradition of folklore and storytelling, and the museum could showcase this cultural heritage through exhibits that explore the country's fairy tales and folk traditions. This could include displays of traditional costumes, artifacts, and artwork, as well as interactive exhibits that allow visitors to experience the magic of Croatian fairy tales.
Finally, the museum could also appeal to adults who appreciate the art and culture of fairy tales. This demographic may be interested in more in-depth exhibits that explore the history and significance of fairy tales, as well as the art and literature that has been inspired by them. The museum could also offer workshops and classes that teach adults about the art of storytelling, and how to incorporate fairy tales into their own creative work.
Overall, the target audience for the museum of fairy tales in Croatia should be broad, encompassing both children and adults, as well as tourists and locals. The museum should create an engaging and interactive experience that showcases the magic and wonder of Croatian fairy tales, while also highlighting the country's rich cultural heritage.
Families with Children
Families with Children
Mark and Maria are a young couple with two children aged 4 and 6. They are interested in visiting the museum of fairy tales in Croatia as a family outing during their vacation.
Pain Points:
They are looking for an interactive and engaging experience that can keep their children entertained for a few hours.
Tourists
Tourists
Persona: John is a 45-year-old tourist from the United States who is interested in the culture and history of Croatia. He is planning to spend a few days in Zagreb and wants to visit the museum of fairy tales during his stay.
Pain Points:
He is looking for an authentic and immersive experience that can give him a sense of Croatian folklore and storytelling traditions.
Literature enthusiasts
Literature enthusiasts
Persona: Ana is a 35-year-old literature enthusiast who is interested in the art and culture of fairy tales. She is a local resident of Zagreb and wants to visit the museum of fairy tales to learn more about the history and significance of fairy tales.
Pain Points:
She is looking for an in-depth and informative experience that can give her a deeper understanding of the art and literature of fairy tales.
logo exploration
logo exploration
"Stribor's Forest" is a collection of short stories written by Croatian author Ivana Brlic-Mazuranic. The book is considered a classic of Croatian literature and is beloved by many generations of readers.
Characters who inspired the logo were Stribor (the master of the forest) with his fairy wife, Domaći (fairies that live in flames), and snake-woman (a beautiful woman that transforms into a snake).
Using the Gestalt principle, I created a logo in which elements depict these characters.
Stribor and his wife
Stribor and his wife
Fire / Domaci's hats
Fire / Domaci's hats
Snake-woman
Snake-woman
FINAL DIRECTION
FINAL DIRECTION
COLOR SCHEME
COLOR SCHEME
Families with Children
Families with Children
Concept: "Enter the magical world of fairy tales with your family!"
Step into a magical forest and meet fairy tale characters come to life!
Poster design: The poster design could feature bright colours, whimsical illustrations of fairy tale characters, and a call to action inviting children to visit the museum.
Tourists
Tourists
Concept: "Discover the enchanting world of Croatian fairy tales!"
Immerse yourself in the fascinating world of Croatian folklore.
Poster design: The poster could feature imagery of Croatia's landscapes, landmarks, and cultural heritage, with an emphasis on its rich tradition of storytelling.
Literature enthusiasts
Literature enthusiasts
Concept: "Unleash your imagination with the magic of fairy tales!"
Delve deep into the art and literature of fairytales.
Poster design: The poster could feature illustrations inspired by classic fairy tales. The design could appeal to the more sophisticated taste of the adult demographic.
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